Measured in the outlet, by design.
TrueView Labs builds RT Track: photos taken in the outlet, turned into retail measurement a brand can open to the frame, so no one has to guess what happens on the shelf.
Retail measurement has run on sampling and projection for decades: estimates reported weeks after the visit, with no photo to check. We think that’s backwards.
RT Track photographs the outlet and structures what it finds into outlet × SKU × visit records: distribution, availability, share of facings, pricing, POSM and OOH, across every retail vertical, within days of the visit. Every number traces back to what was really there.
We’re building the most detailed view of retail that can be checked, outlet by outlet, shelf to street.
From detection prototype to platform.
Foundation
Core detection pipeline built: detection, tracking and best-shot selection.
Classification
Multi-label classifier achieving F1 > 0.92 across eight categories.
Extraction Pipeline
Vision-LLM extraction with profile-specific schemas and dual-image prompting.
Field Arbitration
Arbitration engine with OCR, consensus and external-lookup provenance.
SKU Master DB
Persistent brand / product / variant graph with consensus pricing and an observation store.
Platform Launch
Full platform with dashboard, analytics and multi-model benchmarking.
See it on your own market.
Pick one micro-market and one category. We walk it, photograph it and put it on your dashboard within days, with the photo behind every number.