WHY RT TRACK

Retail data you can check.

Captured in the outlet, read from the photo, reported within days. Every number on the dashboard opens to its frame.

Proof of Visit
Data Integrity

A photo, a location and a time on each record.

Days
Data Delivery

From the outlet visit to your dashboard within days. Conventional measurement takes weeks.

Census
Coverage

Each outlet in the agreed market, walked and photographed. Not a sample, not a projection.

Any Market
Micro-Market

Any catchment: a market street, a micro-market, a custom area.

One Platform
All Under One Roof

Stock, share, presence, marketing and OOH in one dataset.

15+
Retail Verticals

FMCG, FMCD, Apparel, Automotive, Electronics, Pharma, and more.

Outlet Up
Granularity

Outlet, street, micro-market, pincode, town: roll up as far as your coverage goes.

Continuous
Improvement

Corrections from each round retrain the models.

WHY SWITCH

Conventional Measurement vs RT Track

Where RT Track differs from traditional retail measurement.

DIMENSION
CONVENTIONAL
RT TRACK
Data Integrity
No proof of visit on each record; a back-check on a sample
A photo, a location and a time on each record
Micro-Market Coverage
Limited to pre-defined regions and major markets only
Any micro-market or catchment, drawn on the map
Data Delivery
Weeks from field to report
Within days of the visit
Coverage Model
Sample-based projections from limited outlet visits
Census of the agreed market: each outlet walked and photographed
Granularity
Aggregated to region or category level
Outlet × SKU × visit, rolled up to street, micro-market or town
Scope
Separate vendors for stock, pricing, marketing, OOH
Stock, share, presence, marketing and OOH in one dataset
Verticals
Primarily FMCG and select categories
FMCG, FMCD, Apparel, Automotive, Electronics, Pharma, and more
Improvement
The same method year after year
Corrections from each round retrain the models

See it on your own market.

Pick one micro-market and one category. We walk it, photograph it and put it on your dashboard within days, with the photo behind every number.